How Content Marketing is Vital to Building Your Email List

To increase your website traffic and conversions, you need to grow your email list. It’s a fact that email acquisition and lead generation are the most important aspects of digital marketing. There are a lot of ways you can generate an email database, but Content marketing is one of the best.

Here are the top tips and tricks for content marketing that will help you expand your email list-


Understand Your Audience

This is the very first step you must take in order to create any marketing strategy. The statistics of your audience helps you in deciding the structure of your content based on their tastes and preferences. Discover topics they are interested in. If your audience likes to see videos rather than images of your content, just go ahead and include them. Your content needs to be attractive and worth sharing.


Create Good Content

Your content will only be shared if you create good quality content. If it is, then your audience will like and share it to various sharable channels. Content marketing is a most effective method but it’s also the toughest one because it is very difficult to create good quality content that audiences love to share.

To improve your content value, you can share it to top social platforms like Pinterest, Facebook, Twitter and other social channels. You can also convert your content into short videos and post it to YouTube in order to garner more attention.


Analyze Your Subscription

Analyzing the nature of subscription is a must. It’s very important to know after how many clicks or what duration it takes for someone subscribe to your email list. If it takes more than three clicks or more than 10 seconds to subscribe, you are not on the right track.

Gathering more subscriptions is not that easy. Your audience is not at all interested in providing their email addresses if they don’t find anything valuable. You must take care of a few things. Make sure that there are no unnecessary questions in the subscription process. Your subscription process must be very easy, and your audience must get value from subscribing.


Subscription Gate

Sometimes your content gets clicks but your list doesn’t grow. In such a case, you must add a subscription or email gate to add more emails to your list. You should not put the email gate in such a way that compels the audience in order to see the content. All you need to do is to push them gently to subscribe, and you’ll see better results.


Marketing is nothing without content. With the above given tips, you can improve your content marketing strategy that will help you add more emails to your list. Create valuable, attractive and reliable content in which your audience is interested. This will help you drive more leads and sales.



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2 Replies to “How Content Marketing is Vital to Building Your Email List”

  • Your post is great Lainie. In fact, I took a course on Copywriting and everything you mentioned is right in line with what I was learning. I’m not much of a writer and it seems I’m always looking for a program online that could create content for me but have yet to find anything decent. As is said “If you want it done right, do it yourself!” I think I’ll have to resort to that. Your post is right on!!

  • Thank you Shelley. Yes I feel many have issues with writing content and emails and yes I agree I to in the past have looked for programs to help with copywriting, but there is nothing quite like writing yourself in your own style. I guess practice makes perfect 🙂

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