7 Verified Strategies to Build Your Email List from Scratch

Engaging new customers in your business is a very tricky and difficult job. Developing trust and value among customers is a must. Consumers are very careful regarding their contact information and if they are not loving your product or services, they will never show any interest in your promotional emails. They will simply ignore your emails. If you are new and starting from zero, you must follow the proven strategies given by top online marketers.

With the help of the strategies below, you can use your emails to attract long-term customers to your offers.

 1.  Use CTAs in Blogs and Landing Pages

Visitors to your webpage or blog post have some expectations from you. Your CTA should convince them that whatever they are looking for, is available on your website. Make sure everything you are promising in your CTA is available on your web pages. If you offer content as per the needs of your visitors, your email newsletter will not look like an artificial advertisement.

2.  Create Pop-Ups on Your Pages

Create a popup on your web pages. Popups should appear when visitors intend to exit your page. Email subscription popups get positive results. So, you must use exit-intent popups with an appealing invitation to subscribe.

3.  Get Good Email List Building Software

If you want to build an email list fast, you need good email marketing software. It makes List Building easy and less time consuming and its useful for small businesses, bloggers, online business owners etc. I can thoroughly recommend Aweber here – they have a 30 DAY TRIAL so you can try before you buy.

4.  Announce Discount Coupons

For online stores, announcing discount coupons is common. If you want your audience to join your email list, giving them a discount code or coupon code is a great way to do it.

5.  Provide Free Content

You must give your audience a good and profitable reason to join your email list. Providing free content is the best way to invite them to join your list. You can provide content in the form of videos, eBooks, articles, blogs etc.

6.  CTA on About Us Page

The ‘About Us’ page of any website is the most important one for its visitors. This page is mostly visited by the audience and thus it can easily convert more visitors. All you need to do is add an engaging CTA button on the About Us page. It will help you encourage visitors to opt for your services.

7.  Facebook Offers

You can also promote an offer that requires the email id of your followers. You can share the content on your Facebook timeline. Also, add social sharing buttons to encourage your leads to share your offers with their social networks.

Now you have all the strategies that can increase your business’ email database. You may find some of them quite tricky, but the results are proven. As you grow your email list by adding new leads, you can grow them with middle-of-the-funnel offers and get sales-ready leads.

Feel free to comment below and let me know what you think.

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2 Replies to “7 Verified Strategies to Build Your Email List from Scratch”

  • A very good read lainie, especially when it’s so hard to get a email list these days, I will be implementing pop ups on my blog soon, I personally don’t like them but research tells us that a visitor is more likely to re engage with them.

    Keep up the good work. Nice to see new members on P2S.

    Kind Regards.

    Kev Sprncr.

    • Thanks for the kind words Kev. Yes I feel much the same as you with pop ups but I guess they do engage more visitors as is proven.
      P2S is the best I’ve ever joined so much support from everyone and very enjoyable.

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